Candidate Experience - Building the perfect candidate journey for the right talent

Talent is the single most critical aspect that can help an organisation stand apart from its competitors. However, scarcity of the right talent has made recruitment a candidate-driven process. With the emerging economy and an increasing number of opportunities, candidates have become consumers too. Now companies have to demonstrate their value proposition not only to clients but even to their potential employees. The organisation’s ability to attract the best candidates depends mainly on how well they communicate their value proposition and build a compelling employer brand.

By this yardstick, employees act like customers. Given this reality talent acquisition teams need to adopt strategic approaches that align with their aspirations. Therefore, employers that stand out for great talent understand that the recruitment cycle is an opportunity to create a positive impression, through a seamless process, on candidates.

Employees as Customers:

Candidate experience is the perception a candidate has of their potential employer. This begins from the very first interaction of the candidate with the recruiter and lasts until the candidate is through the recruitment cycle Therefore, the HR’s role has now evolved into that of a candidate experience specialist.

It is critical for HR teams to understand that candidate experience is not limited to the perception of just the recruitment cycle, but every other aspect of the organisation. This includes employees personal growth and development, the work-culture, the attributes of employees, the core values of the company, its EVP and even the employer’s brand. In the job seeker’s market with a scarcity of good talent, companies are competing for the attention of the right candidates. The employer’s brand, engagement and the candidates’ hiring journey collectively contribute to candidates’ early perceptions of the organisation and are instrumental in their decision-making process throughout the hiring process.

Making an impactful first impression:

In a candidate-driven market, organisations need to make a lasting first impression. It is interesting to see that hiring teams now have to also master the skill of effective communication, at every stage of the hiring process. An engaged candidate is as important as a well-served customer. They are both consumers, their perceptions about the organisation affect its business its ability to attract the right talent.

The Recruitment Cycle Reimagined:

Traditionally, talent acquisition teams published the job descriptions on social media channels, job posting sites and/or sent it to the talent sourcing agents. The candidate experience begins when the applicants interact with this information. Their choice to apply by sending CVs for the requirement is influenced by the perception that they already have about the employer. Not just a process but an engaging experience: The candidate experience begins when they see the job description. It is crucial then that HR teams create specifications that capture the essence of the role and give the candidate the right idea about the job. This will not only give the candidate a clearer picture of the job but will also help them match their skills to the opportunity in the right manner. A clear job description also helps teams measure candidates’ against what is required. Needless to say, such clarity from the beginning will help talent acquisition teams weave a positive experience that seeps into the later stages of hiring.

Communication is Key:

More than a hiring process, HR teams are in charge of the human process. And thus, it is critical to treat candidates as individuals who are trying to make progress in their lives, both professional and personal. A hiring journey crafted with the candidates at the centre continually engages them with relevant information about the job role and the organisation. Continued inputs from the HR teams, with updates at all stages of the process, make the entire interaction a lot more human than just a transactional process.

Where do all these elements come together to form a seamless candidate experience?

With a completely digitised approach to recruiting, EasyTalent puts the determiner of finding the right talent exactly where it belongs- with your talent acquisition teams. The ‘smart’ application form builder enables you to ask questions and gives you access to all the relevant information about your candidates. EasyTalent is much more than a candidate selection solution. It gives your teams the power to conduct skill and personality assessments, interviews and screening without any hassles.

Say no to the traditional recruitment cycle. Discover how we can help you craft a seamless candidate experience that is human, agile, scalable, integrated and available even on the go.

Find all the right tools to recruit the right talent on a unified digital platform that can help you achieve great hiring results for your organisation while allowing you to demonstrate exceptional employer branding and delivering a captivating experience.

Built with the sole purpose of hiring great talent, EasyTalent enables the most suitable candidates to accept your offer in time.